This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein. In compliance of the new GDPR framework, please note that the Partnership will only process your personal data in the sole interest and purpose of the project and without any prejudice to your rights.

This is ForestWell's marketing module. It focuses on promoting ForestWell objectives by prioritising regenerative marketing principles and sustainability in our natural forests and businesses and emphasizing the importance of connections between individuals and natural forests. You will discover different approaches to ForestWell marketing campaigns that exemplify an impactful strategy. Campaigns such as "Discover Your Inner Peace in the Forest" and "Couples' Forest Escape" showcase how to communicate and promote the transformative benefits of ForestWell tourism experiences. Central to any ForestWell business mission is the creation of a dedicated Manifesto which must include principles, values, and actionable commitment to well-being and sustainability in different forest environments and businesses. Key to making ForestWell experiences stand out from competitors is the ability to craft their Value Proposition, identify and understand their target market preferences and communicate a compelling offering which will all be delivered in Module 5.

Activity 1

Instructions

Click on the hotspots on the image to display the educational text!

To play this interactive game, click on the highlighted areas to learn about different using Dynamic Marketing.

TAsk Description

This game presents an interactive map featuring various stations that focus on the importance of dynamic marketing.

Players engage by clicking highlighted regions to uncover crucial tips and the proper use of Regenerative Marketing, Traditional Marketing and tips on how marketing can boost your ForestWell business. The game’s objective is to navigate through each stage and engage with the learning information.

Activity 2

Instructions

Solve the questions that follow to gain an insight into your understanding of Dynamic Marketing. Don’t worry if you get an answer wrong we will direct you to the area of learning to help you improve your understanding!
Click below to get started:

Activity 3

Test Your Brain with a Quick Activity
Difference Between Regenerative to Sustainable Tourism Marketing

ForestWell Regenerative Marketing Is Very Different to Sustainable Tourism. Regenerative tourism is a holistic and mindful approach that aligns with the values and principles of well-being and nature immersion. It aims to inspire individuals to seek the transformative experiences that forests can offer, ultimately leading to improved well-being and a deeper connection with nature.

a holistic and mindful approach

Instructions

Fill in the blanks: Is there a Difference Between Regenerative Marketing and Sustainable Tourism

TAsk Description

Read the text and fill in the blanks by dragging and dropping the words from below.

Activity 4

Instructions

Click on the hotspots on the image to display the educational text!

TAsk Description

Click on the three icons in the image and try to answer the questions

© 2024 The FORESTWELL Project. All rights reserved.
menuchevron-down